Increase visibility,

Maximize value

Social Media

We identify the right social media channels that suit your brand, the product/service you are promoting and the expected value to be achieved. We will guide you through the process, which includes analyzing, engaging, measuring and assessing, to ensure that our efforts are effective and make an impact. Tactics include:

  • Blogs
  • Twitter Campaigns
  • YouTube Videos
  • Facebook Positioning
  • Podcasts
  • LinkedIn 

Rich Gadomski

VP of Marketing, Commercial Products
FUJIFILM Recording Media

"Simply put, IGNITE gets it! They understand nothing else matters but delivering results.
And they deliver! By combining strategic leadership, a deep knowledge of technology,
and strong connections in the industry to drive media and industry coverage, IGNITE ensured
our product launch made a solid impact and got high profile visibility in a very noisy data storage market."

Floyd Christofferson

Chairman of the Board of the Active Archive Alliance
Director of Storage Product Marketing at SGI

“IGNITE Consulting brings a strategic perspective to every aspect of the Active Archive Alliance’s
public relations program. They understand the active archive market and the value our members
bring to it. Not only has IGNITE increased our coverage and mindshare, but they are flexible,
energetic and a pleasure to work with.”

Chris McCall

Fusion-io, Senior Director of Marketing, ioControl

“With its strong focus on technology, IGNITE Consulting is a strategic partner. We trust their in-depth
technical knowledge and proven ability to create compelling, impactful product-focused marketing
content. We are incredibly impressed with their team; they’re strategic, know the market, have strong
relationships within the industry and tenaciously execute our marketing strategies. We always know
we are in capable hands with IGNITE.”

Arun Taneja

Analyst and Founder,
The Taneja Group

“With so many PR firms, it’s nice to deal with a group that has strong technology expertise.
I don’t have to spend time teaching the team at IGNITE about the industry, where their clients
fit in or what their clients are trying to say.”

John Spiers

“IGNITE’s ability to hone NexGen Storage’s messaging and to secure meetings with key
influencers in the industry resulted in a very successful company launch. The buzz they
created within the market produced tremendous results for us and directly increased sales,
generated leads and drove investor inquiries
. I’ve worked with IGNITE on behalf of several
companies and recommend them highly.”

Founder and CEO, NexGen Storage

Larry Cormier

Former VP of Marketing, LeftHand Networks
(now part of Hewlett-Packard)

IGNITE is outstanding – energetic, hands-on and very strategic. They increased coverage 55%
and provided a 130% return on our PR investment within the first six months.  They initiated
and launched an effective social media program and provided high-value marketing
before and after Hewlett-Packard acquired the company.”

Molly Rector

Former Chief Marketing Officer, Spectra Logic

“IGNITE Consulting understands technology and added immediate value to our business
accelerating coverage, leads and sales demand the first quarter they came on board.
Their consistent, results-oriented style has helped us increase our position in the market.
They are a true strategic partner.”

Catharine Merigold

General Partner, Vista Ventures

“IGNITE consulting has done an exceptional job increasing visibility for Left Hand
Networks, one of our key portfolio companies. Their integrated approach to communicating
key messages consistently and cohesively across all key audiences – press, analysts,
Wall Street and others – is effective and powerful.”

Jeff Whitney

Former VP of Marketing & Business Development,

“IGNITE’S talent, drive and strong press and analyst connections have delivered strong
results for Intransa. The IGNITE team demonstrates a keen sense of “big picture” strategy
and thoroughly knows the in’s and out’s of how to position and communicate our story.
They consistently deliver measurable business value.”

Paul Mansky

Former Managing Director at Cantor Fitzgerald, Equity
Research Analyst at Citigroup and Canaccord Adams, Inc.

“With a great blend of financial acumen and communications finesse, the talented and
high-integrity professionals at IGNITE know how to position companies effectively, build strong
relationships with Wall Street and investors, and properly optimize equity valuation.”

Bill Chambers

Founder and Former CEO, LeftHand Networks

For private, pre-IPO companies, IGNITE’s innovative Investor Relations’ programs provide
an efficient way to establish credibility, build relationships with key influencers, and enhance
the equity valuation.
 IGNITE’s proactive IR outreach program helped us build our business
reputation within the financial markets and put us in an excellent position for either an IPO or
a strategic sale. For us, it was a smart move that really paid off.”

Former Chairman and CEO, McDATA

Jack McDonnell

“Kathleen and Linda are true pros. They built McDATA’s public relations and investor relations
programs worldwide from the ground up. They have a keen strategic sense of what works
and what will garner business, analyst and industry coverage in a competitive market.
Their ability to consistently deliver results is a rare commodity."

Mark Smith

Former CFO of Replidyne,
(now part of Cardiovascular Systems, Inc.)

“With a focus on management credibility, strong relationships with Wall Street, and precise
attention to details, IGNITE Consulting was invaluable during our IPO process. As the voice
of the long term shareholder during the IPO process, IGNITE provided a solid foundation
on which to build our IR program.”