Senior Account Director
A proven communications professional with more than two decades of experience navigating clients’ communications needs while aligning PR and marketing activities, Kim Pegnato determines the best PR approach and messaging strategy for clients. Kim has a talent for finding story angles and messages that will tell the right story to the right audience.
Previously, Kim was senior communications manager for Sitecore, where she managed and executed the global PR program, working closely with the CMO and sales team to align PR efforts with sales and marketing goals. Kim held a key role in messaging and thought leadership development, content creation, and media pitching. Earlier in her career, Kim was vice president of account services for BluePoint Venture Marketing and held senior management roles at global PR agencies, including Horn Group and Porter Novelli.
In her spare time, Kim enjoys cooking and spending time with her daughter and husband at the beaches of southern Maine.