Mara Gordon Samuels
Senior Account Executive
Mara Samuels’ career spans more than 25 years of corporate and agency experience in B2B public relations, marketing and communications for global Fortune 500 companies, start-ups and SMBs in the technology and telecommunications industry.
An accomplished, results-oriented professional, Mara has a proven track record of developing and executing successful public relations programs that yield strong results. She brings valuable experience advising on strategy, brand positioning, messaging, value proposition and key differentiators in target markets.
Working with diverse clients and complex technologies, Mara’s strength is to translate business objectives into public relations initiatives that are strategic, clearly define measurements of success, and communicate the company’s value.
As senior account executive, Mara is adept at managing product launches, creating content targeted to key audiences, writing and pitching press releases to business, technology and vertical market publications, developing social media content, media and analyst relations, and securing contributed article placements and speaking opportunities.
Mara received her Bachelor of Arts degree from Fairleigh Dickinson University in Madison, New Jersey, and has participated in advanced marketing and communications studies at Fairleigh Dickinson University and Seton Hall. She is an active member of the International Association of Business Communicators and served a term as Region President.
Outside the office, Mara can be found weight training, participating in aerial yoga and Pilates classes, cuddling with her two dogs, and enjoying beach time at the NJ shore with her husband and her son.